Josh Goot for ASOS

Australian designer Josh Goot has created an exclusive capsule collection for on-line retail giant ASOS. Staying true to his love for prints, Goot's collection is centered around a colourful, bright digital print. He has kept his trademark silhouettes and cutouts but created a much more affordable range for his fans. This collaboration is a smart move by Goot as ASOS gives him exposure to a worldwide market. This is the second range Goot has designed for ASOS. His first collection was released in December last year.

Despite worldwide retail sales dropping, ASOS have defied the trend to recently report another successful quarter, with revenues increasing by an amazing 160%. An increase in international business has seen the brand go from strength to strength. Selling over 50,000 product lines, ASOS offers consumers access to more than 50 different companies. The website attracts more than 13 million visitors a month, which is amazing for a shop that has never had a bricks and mortar store. 

Michelle Obama in an ASOS Africa top

International sales now represent 57% of total revenues for the company. Over the part three months, European sales rose by 80%, and sales in the US rose 151% after Michelle Obama was spotted in an ASOS brand top during a trip to South Africa. The top was part of the ASOS Africa collection which is a collaboration with SOKO in Kenya. This collaboration is produced in Kenya by 25 local craftspeople. These locals are taught valuable skills which will hopefully lead to a sustainable business for the Kenyan community. For the most recent ASOS Africa collection, £5 from each sale went directly to the construction of SOKO's new workshop, with ASOS matching each £5 donation. 

ASOS have undertaken many collaborations not only with designers, but with other underprivileged communities which has help raise much needed funds and awareness for fantastic causes.

Check out Josh Goot's collection for ASOS below:

Information sourced from http://asos.com, http://www.walesonline.co.uk, http://vogue.com.uk

Images courtesy of http://asos.com, http://glamazonsblog.com

Rosemount Australian Fashion Week Trend Report - Part 2

Here's Part 2 of the RAFW Trend Report:


PRINTS

Karla Spetic, Little Joe Woman, Josh Goot

Camilla & Marc, Alice McCall, Lisa Ho

Stolen Girlfriends Club, Marnie Skillings, The Prodigal Son

CUTOUTS

Dion Lee, Zimmermann, Karla Spetic

Gail Sorronda, Shakuhachi, Bec & Bridge

SHEER

Lover, Gail Sorronda, Therese Rawsthorn

Yeojin Bae, Rachel Gilbert, Bianca Spender

Click here for Part 1.


I think it's great designers have incorporated more prints into their collections. I'm loving the bright coloured clothes as well!

What is your favourite trend for the up-coming season?

Images courtesy of http://style-gazer.com, http://checksandspots.com, http://www.thefujifiles.com, http://www.perthnow.com.au, https://fashionwidget.wordpress.com, http://fashionising.com

Rosemount Australian Fashion Week Trend Report - Part 1

What can we expect in our wardrobes over the coming season?  Here is a round up of some of the hottest trends seen at Rosemount Australian Fashion Week:


WHITE

 Manning Cartell, Michael Lo Sordo, Toni Maticevski

Zimmermann, Dion Lee, Lover

PINK

      Arnsdorf, Josh Goot, Christopher Esber

Ellery, Camilla & Marc, Toni Maticevski

BRIGHTS

Carl Kapp, Alex Perry, Bianca Spender 

Lover, Ellery, Morrison

SUITS

Josh Goot, Karla Spetic, Christopher Esber

Bianca Spender, Dion Lee, Alex Perry

Click here for Part 2!

Images courtesy of http://style-gazer.com, http://checksandspots.com, http://www.thefujifiles.com, http://www.perthnow.com.au, https://fashionwidget.wordpress.com, http://fashionising.com

Josh Goot SS11

Australian designer Josh Goot's much anticipated SS11 collection has hit shops and will no doubt be a sell out. Modelled by Australian model of the moment, Bambi Nortwood-Blyth, Goot's current collection maintains true to his design aesthetic, while bringing a fresh burst of colour to his carefully structured clothes.

Since launching his label in 2004, Goot has enjoyed much success, winning the 2005 Tiffany & Co Younger Designer of the Year Award and releasing a designer capsule collection with Target.  Known for his unique prints and detailed tailoring, Goot has continued to develop as a designer, with his current collection his strongest yet.

Fingers crossed I'll be able to get my hands on some of these amazing pieces!  Here's a selection of my favourite items from the range:

Images courtesy of www.pedestrian.tv