Josh Goot for ASOS

Australian designer Josh Goot has created an exclusive capsule collection for on-line retail giant ASOS. Staying true to his love for prints, Goot's collection is centered around a colourful, bright digital print. He has kept his trademark silhouettes and cutouts but created a much more affordable range for his fans. This collaboration is a smart move by Goot as ASOS gives him exposure to a worldwide market. This is the second range Goot has designed for ASOS. His first collection was released in December last year.

Despite worldwide retail sales dropping, ASOS have defied the trend to recently report another successful quarter, with revenues increasing by an amazing 160%. An increase in international business has seen the brand go from strength to strength. Selling over 50,000 product lines, ASOS offers consumers access to more than 50 different companies. The website attracts more than 13 million visitors a month, which is amazing for a shop that has never had a bricks and mortar store. 

Michelle Obama in an ASOS Africa top

International sales now represent 57% of total revenues for the company. Over the part three months, European sales rose by 80%, and sales in the US rose 151% after Michelle Obama was spotted in an ASOS brand top during a trip to South Africa. The top was part of the ASOS Africa collection which is a collaboration with SOKO in Kenya. This collaboration is produced in Kenya by 25 local craftspeople. These locals are taught valuable skills which will hopefully lead to a sustainable business for the Kenyan community. For the most recent ASOS Africa collection, £5 from each sale went directly to the construction of SOKO's new workshop, with ASOS matching each £5 donation. 

ASOS have undertaken many collaborations not only with designers, but with other underprivileged communities which has help raise much needed funds and awareness for fantastic causes.

Check out Josh Goot's collection for ASOS below:

Information sourced from http://asos.com, http://www.walesonline.co.uk, http://vogue.com.uk

Images courtesy of http://asos.com, http://glamazonsblog.com

Fashion Muse: Olivia Palermo

She's the girl we all love to hate on reality TV show The City, but Oliva Palermo cannot put a fashion foot wrong.

With the ability to mix prints and styles in a way that shouldn't work but somehow does, she has mastered the art of mixing high street fashion, with high end designers. This is a trend we are increasingly seeing in street fashion around the world.  With the GFC affecting economies globally, consumers couldn't always afford to dress head-to-toe in designer gear.  As a result, we have seen consumers mix Chanel, LV and Balenciaga, with Topshop, asos and Zara. With high street retailers turning over clothes on a weekly basis, this meant consumers could still afford to keep up with trends, without breaking the bank.

Palermo was recently the face of the asos.com magazine and is currently the face of Mango. Her love for high street fashion has meant that her style is not just accessable to those with a socialite budget.  Not only has she mastered the art of dressing up, her street style is the right mix of comfort and style. A regular feature at fashion week, Palermo has a new reality TV series in the works.  She might not be the nicest girl on TV, but she certainly great to watch!

Images courtsey of www.sunraince.com and asos.com


You can channel Olivia's style by mixing bold prints, wearing statement necklaces and detailed shoes and tailored man style pants and jackets.

I love the unique red jacket which brightens up a neutral outfit.

A fan of statement necklaces, Palermo knows how to balance them with simple outfits.

Not afraid to recycle clothes and accessories, this
vintage Hermes clutch is on regular rotation in Palermo's wardrobe.

Often seen wearing prints, Palermo isn't afraid of wearing bright colours.

Palermo rarely wears boring footwear
and often uses it to add a kick to a simple outfit.

Often seen in tailored man style outfits,
Palermos shows she can rock a pair of pants.

 Images courtesy of www.oliviapalermofashion.blogspot.com